Individual Assignment Q3

Question 3

The example one of Internet Marketing is http://www.wellcome.com.hk/ . On the web site of Wellcome, we can discover many function and information. There was involves in many advantages of Internet marketing method and technique.


For the two-way communication, on the web site of Wellcome, there included four departments contact information provided to customer, not only the customer service department, customer also can accord what type of question or suggestion they want to transfer the message to Wellcome.

For pull marketing, customer also can enjoy a online service through the web site of Wellcome, that was very convenient to the customer, for this function also can attract many busy customer who are not free to the tradition shop shopping.

For personalization or one-to-one, customer can choose whatever they want to buy in Wellcome. They will deliver the goods to customers home.

For greater hold on user’s interest, On the website of Wellcome, there are show all product price, especially is any promotion discount were shown on the website.

For measurable and trackable, the website also provides a membership signup. Customers who become a member for Wellcome will be able to receive the latest information about exciting new products and promotional offers on a regular basis after successfully registering. That will be able to keep a long term relationship with the customers.





The example two of Internet Marketing is http://www.881903.com/ . On the web site of Commercial Radio, there are places strong emphasis on news and public affairs, with round the clock news, weather and traffic reports. We can discover many function and information. There was involves in many advantages of Internet marketing method and technique.

For the two-way communication, on the web site have a My903.com forum, there provide a platform to the audients communication with DJ or other audients. And this website have a blog for their DJ, there are also can let the audients to know more about the DJ and communication with them.

For pull marketing, thanks to the website provide many information for the DJ, that will let the audient interest in the DJ, the audient also will keep to listen the Commercial Radio program, whatever through the radio or internet.

For personalization or one-to-one, there have a bookmark the news and tags function. That is special for an individual audient. On the website, audient also can according to their favors to review the program through RealPlayer or Windows Media Player.

For greater hold on user’s interest, on the website, the audient can see many type of news, there are including economy, entertainment and sport Etc. apart from DJ information. There are provided HK toolbar software to the customer, that was installed to the audient personal computer, and need to fix appear to Explorer. So the audient when they are click on the internet, they will receive many current affairs from Commercial Radio.

For measurable and trackable, the website also provides a membership signup. Audient who become a member for Commercial Radio will be able to more interaction to DJ, and enjoy the bookmark and tag service in the website. That will be able to keep a long term relationship with the customers.

Individual Assignment Q2

Question Two




Based on this job description, the main responsibilities of a CRM manager is strategies and programs that apply to all brand direct consumer communication. Through oversee and manage all consumer focused efforts including development of consumer database, work with analytics team on analyzing the database and use consumer intelligence for better consumer marketing programs, better resources allocation and better consumer services. Build up a long term relationship and good communication with consumer is the main responsibilities for a CRM manager.



A CRM manager responsibility involves in-depth or hand-on knowledge of information technology. This is because CRM manager need to work closely with regional CRM Director and analytics team to understand key drivers of customer lifecycle and consumer behavior, analyze program effectiveness and utilize learning to improve future program planning process. A CRM manager need to know a CRM program is base on the consumer database to create different type of analytics report. And need to mange service provider to run programs that deliver the brand CRM strategies and execution of the consumer calendar. That is need information technology to monitor the program have any problem or suggest the program to improve, let the CRM program can suitable for the trend and business.

Individual Assigment Q1

Question One





Evaluate and compare the features, function, pricing, available editions, technology etc. of enterprise resource planning (ERP) software. I prefer to choose SAP and OpenBravo.

SAP is the world’s largest software company in business for best practices learned from more than 35 years of SAP’s experience working with best-run companies. For small businesses and midsize companies, including SAP Business One, SAP Business ByDesign, and SAP Business All-in-One, helping client drive operational excellence, efficiency, smart decision making, and growth. Compare the software to find the best fit for client business needs.



Openbravo has developed an open source enterprise resource planning system designed specifically for small and medium sized business. The architecture facilitates efficient development, its functionalities are adaptable to all types of companies’ configurations and its web based interface facilitates access and ease of use through a user-friendly application. The company's commercial open source business model eliminates software license fees, providing support, services, and product enhancements via an annual subscription.



ERP is suitable for a new company extremely. This is because for a new company need many type of operation to run. At this moment, the management also is hard to manage the business. If a new company follow enterprise resource planning, at least the business will under the control, that will easy to monitor different department.